Creativity comes in all forms. If the visual isn’t helping you grab attention, how about trying a little ‘get involved’ rig? Like the cute PAWS posters at vets in Malaysia with pull-off tabs that ‘virtually’ release a caged dog. What really works...

How do you make a smoker quit smoking? Show him gory pictures of death due to the noxious ‘N’. If it works, then perhaps CONAC (Chilean Corporation Against Cancer) can get away with its brutal depiction of passive smoking. Effective, powerful and...

The sight of a 100-feet, people-crushing, metal monster tranforming itself into seemingly impossible shapes can evoke a sense of disbelief and bewilderment. No prizes for guessing what I am referring to! The ‘Transformers’ are back, and this time, they...

Nothing ever is as understated as the potential of technology. And, nothing can be as gobsmacking as the greatest irony - ’smaller the size, more advanced the technology’. If you seek justification, spare a generous thought for Panasonic’s quest to...

In recent times, ad makers have made it a ritual of sorts by cocking a snook at contemporary wisdom. The ‘when’ and ‘why’ of such ads are truly baffling, to say the least. If answering calls in the middle of the night can make you a better...

Numbers have a great effect on ads. However, one does feel at times they are over-killed. Not in the case of the Mac OS X Leopard, though. Perhaps, the subtlety in the ad helps. The ad world has woken up big-time to this particular aspect. If a...

For those who don’t enjoy torture, please ignore ‘Mox’. Tell me, fellas, how do you conceive an ad that depicts ‘pain relief’? Picture this! A state in turmoil, caged men, pierced bodies, a protestor subject to the ‘hunter’for attempting to...

It is perhaps the most heartening news in the quest for bridging the gap between ‘real’ and ‘virtual’. Movies such as Minority Report have surely set high expectations about computers interacting with us on a ‘human’ level. And, the Matrix...

How do you make all the boys in your college go ‘green’? Na, I’m not talking about turning environment-friendly. Wouldn’t it be a great idea to create a battle tank and grab all the attention? Well, that’s exactly what Will Foster from The...

Size and mobility are two key parameters that define modern-day technology. Nothing is ‘cutting-edge’ if it ain’t small and portable. With business being conducted ‘on the move’, mobile internet connectivity has become truly indispensable. The long...