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Car brands aren’t the first names that you would associate with a social cause. The connect just seems to be missing. However, BMW turned things around with its Fallon initiative and now, Volvo has jumped on the bandwagon.The global premium car...
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From brickbats to accolades, this gadget has seen it all. Since its launch, the iPhone has been a revelation. The concept per se has spawned many lookalikes. The reason - the iPhone has simply been the first ever phone to incorporate every known feature...
Ad mediums have gone the ingenious way these days. While a major chunk of the advertising budget is still allocated for conventional mediums such as TV, Print, etc, firms have begun to experiment with cost-effective (or zero expenditure!) alternatives...
The effectiveness of an ad today is measured in terms of the three Ps - Premise, Pertinence and Presentation. Take one of these elements out and you have an ad that falls flat on its face. However, there are exceptions that often belie conventional...
Whoever said expressions are very powerful couldn’t have been more right. Although the context was different then, the conviction remains as strong as ever; which explains why the Gesture Jam has created quite a buzz around techie circles. The...
Creativity comes in all packages. Those who believe an ad should not be purpose aberrant must take a look at Sebamed’s creative. ‘Keep it simple’ has given way to ‘keep it comprehensive’, with the admakers hitting the...
I had, in my quest to understand the mind of a child, once tried to ask a kid what he was thinking at that moment. All I received in response was unintelligible gobbledy-gook. I did realize then that the concept of dreams begins during toddler years....
Touch interaction with the virtual realm or, more specifically, the technology behind haptic interfaces has been a subject of intense study and experimentation over the last few years. The nuances of this field of science have been explored in detail to...
Nostalgia can be an awesome feeling when it brings back memories of your toy-gun wielding and war charade days spent with your diaper pals. If you have sworn by the warrior code, despite being a little over the top while playing the part, then a PC...
With its “The Power of Dreams” caption, Honda opened up unlimited avenues to experimentation and ingenuity. And it comes as no surprise that this creative from Honda (for its new Accord Euro) leverages the power of the fantasy realm to...
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