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BLUE-WILL be the new green! Well, one couldn’t resist the temptation to read the product the way it is being marketed. Yes, Hyundai’s new ‘green’ car is the BLUE-WILL, which is a gasoline-electric hybrid. At the heart of this machine is a...
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Bribes always have an enticing effect. Better still, when the bribe is one of our favorite colas. Pepsi’s latest campaign is wacky, cheeky and highly creative. The fact that the characters are either keeping a watch (guilt of course!) or ogling...
If you’ve been wondering what Britney Spears has been upto, you don’t really need the paparazzi to help you figure out. The ad industry is transparent enough to let you get all the action. Apparently, she is launching her signature perfume...
All of us crave for space. Bluespace seems to have an interesting solution, which has been put across in a cheesy way. We say this because the visuals communicate the obvious. Lack of creativity, and an attempt at contrived humor is disappointing, to...
With certain ads, you actually end up communicating negative messages. Despite being a far-fetched conclusion, the thought of choking on peanuts can turn off certain sections of buyers. The admakers of Kayaking Jumbo have taken a winning theme...
Cruiser bike lovers now have a new toy to flaunt. By now, we have come to terms with the fact that LEGO is no longer an amateurish brick art. We are in awe of creations like this one – a Harley Davidson Fat Boy with a super-intricate handlebar....
A music system that plays CDs, cassettes and records – the LP Saver Phono CD Recorder - brings together the past and the present. And if the past is fuzzy, you can still reclaim it. Apparently, the CD recorder can record music from old cassettes and...
The Beast
If it’s just an electric car with a motor, chassis and wheels, one would rather stick to the existing gas-guzzling four-wheeler. And this is where the EVE concept steps in. Apparently, the panels (almost enveloping the car) change their...
Yellow journalism has taken centerstage today. However, if we have to go by Times Now’s claim, all hope is not lost. The news channel’s latest campaign talks about asking the right questions and receiving the most appropriate answers....
A car is always more than just a machine. For those who identify with it in ways beyond travel, the feeling is an expression. Audi has communicated this fact through its “Express yourself with Quattro” ad. Although we have come across ads...
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