There is some extremely exciting news for Playstation addicts! The long-awaited Sony PlayTV will soon hit the markets, hopefully by September this year. The PS3 has been one of the most widely sold gadgets in the world, with unit sales of over 5 million....

Animals are fascinating and so are ads that train our eyeballs to view them in an entirely different light. For the king of the forest, nothing is as enticing as a piece of steak. For those who appreciate creativity, nothing can be as refreshing as an ad...

It is high time you threw your regular 8-socket power strip out of the window. In an era where everything is cutting-edge, you certainly require power strips that do more than just act as a central distribution board. And we prescribe one with a power...

It is ironic that the most advanced creature on earth is controlled by a fist-sized pumping device (read organ!). And this highly complex component of the human body is also one of the most vulnerable organs. Minute changes in the mechanical sequence of...

The most fascinating aspect of technology is the fact that it is as dynamic as human desires. A couple of decades ago, cushioned running shoes were ‘cool’. The past decade or so has witnessed the rise of ‘intelligent’ shoes that made running and...

The world of gadgetry can be demarcated, not without dispute though, into two broad periods: the pre- and post iPhone eras. Prior to the launch of the revolutionary iPhone, a ‘band’ essentially comprised state-of-the-art synthesizers, lark-throated...

The life of an artist has just got more stylish. Genius has unveiled two new tablet PCs - the G-Pen M712 and G-Pen M609. Designed particularly for graphic designers and artists, the tablet PCs offer a broad array of features that can make you go ga-ga....

The Chinese can now gloat about the fact that they have successfully broken free from the ‘China Price’ label the world has been looking down upon. MSI has finally bridged the gap between price, functionality and brilliant design. Finished with an...

Ads that interact with the audience sell big-time. Moreover, admakers have the luxury of experimenting with ‘not so captivating’ visuals. Since the goal is to capture audience attention, they might as well focus on the medium per se. A case in point is...

Content-heavy ads, more often than not, put you off. Like the oft used cliche, there is always an exception to every norm. Thank God for that! If not for the ‘case of the exception’, creativity would never exist. And most certainly, ads like these...