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What better way to communicate a brand message than a literal manifestation of its USP!Glide Interdental has taken this rarely trodden path to create a compelling campaign that will undoubtedly realize its objective. Capturing attention wouldnt be a...
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Whoever said creativity has no parallel is grossly mistaken!The race for the Cannes Lion has always resulted in a stampede of brilliant creatives. Some of them leverage stark visuals to excel, while others rely on brilliant copy to leave the rest of the...
The manliest drink ever? Well, the question would have been relevant if the premise had been set in the 1970s. For one, men today do not cut firewood for their own homes (except in the countryside)or for that matter, hook large fish to cook at their...
You would have come across this interesting word art quite a few times. Technically termed ‘Wordle’, this concept involves the creation of ‘word clouds from any text’ that you enter. Interestingly, the most repeated words will be...
Hair product ads are always interesting. For that matter, all cosmetic ads are. And this we say, regardless of the fact that concepts are often recycled, repackaged and resold. For the fairer sex, anything that promises ‘beauty’ sells and...
The inventors of the hackneyed USB port would have had the least idea of how utilitarian their concept will turn out to be. Its application today ranges from data transfer to a charging dock. And the latter has seen several ingenious manifestations, one...
Flash chips inhabit the core of every memory-dependent gadget today, right from the iconic iPhone to Nintendo Wii. Widespread usage of this technology has rendered it indispensable, thus triggering frenzied research to make it more powerful, resilient,...
There is so much buzz around the phenomenon of global warming that one begins to wonder if it is hyped or real. One Mr. Michael Crichton had presented his off-track perspective about the political gains of creating panic. And, if we go by his research...
Vocal visuals, an innovative product, and a simple theme - a perfect recipe for success. And this indisputable fact has been leveraged by several admakers to create telling commercials. Of course, there have been quite a few ‘out of the...
Car makers have steered towards bolder themes. In, perhaps the first attempt at libido enhancing creatives, BMW has ventured into dangerous territory. We say this ‘coz the creative can work against the brand. At the same time, it serves its...
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