Ads that interact with the audience sell big-time. Moreover, admakers have the luxury of experimenting with ‘not so captivating’ visuals. Since the goal is to capture audience attention, they might as well focus on the medium per se. A case in point is...

Content-heavy ads, more often than not, put you off. Like the oft used cliche, there is always an exception to every norm. Thank God for that! If not for the ‘case of the exception’, creativity would never exist. And most certainly, ads like these...

Think ‘tailor-made solutions’ and bingo! you have needles, apparel and sew designs. There seems to be a clear divide between ad agencies that conform to existing trends and those that don’t. There is nothing in between, sadly! Impact BBDO is content...

No! This is not another addition to Steven Spielberg’s wacky creations. Although intended for entertainment design, this Gigantesque robot can actually aid fire-fighters during forest fires. Designed by Jordan Guelde, the fire prevention robot clears...

Geisha are synonymous with exotic Japanese dance and classical music. Legendary entertainers that they are, Geisha never cease to amaze tourists visiting the ‘land of the rising sun’. However, this time around, the ‘flesh and blood’ will be replaced...

The BenQ family of projectors has two new additions. The W20000 and W5000 are cinema class projectors that offer unmatched compatibility with devices ranging from traditional VCR to the most advanced Blu-Ray and HD DVD players. Along with BenQ’s...

The final frontier in UAV flight has been breached! In an apparent first, scientists have successfully flown an Unmanned Aerial Vehicle in the icy terrain of Antarctica. A British Scientific Expedition team collaborated with the Brunswick University of...

I wouldn’t be surprised if most of you have already seen this. Workplace parodies do travel at the speed of light and some of the coolest adverts certainly come from job portals. This creative from a job site in Germany has all the ingredients for an...

The ocean of creative ideas is certainly drying out. Despite an interesting premise, one finds it really hard to ignore the fact that JWT Australia has taken the beaten track of typical ‘zoom’ ideas. The Olympus creative bears a striking resemblence in...

‘Stunning’ is the word! Thoughts of human torture typically evoke strong sentiments and, at times, can even force a barf. In a glorious case of exception, Amnesty International has packaged ‘Waterboarding’, one of the most cruel forms of human...