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Visuals of heaven and the foreboding staircase leading up to it are always thought-provoking. The makers of the Becel (margarine manufacturer) staircase promotion have leveraged this potential in the most innovative manner possible. We aren’t...
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The Beast
It’s not often that you stumble upon Chinese cars. And even when we assume they exist, it is always with a ‘cheap’ tag that we would associate them. The explanation could be found in the pygmy-sized Kiff. Resemblances to some...
The Beast
The Toyota Lexus Lf-Xh has enjoyed quite a lot of attention over the past year. The SUV has been making its appearance in auto shows, and was recently unveiled at the Paris Auto Show 2008. One of the glory points of Lf-Xh has been its...
The Beast
Instinctively or otherwise, there are times when you can tell if a concept car would ever reach production. It could either depend on the technology or the design of the car per se. In the case of the Renault Megane Trophy, we are fortunate...
When you have an Intel Atom powered UMPC, you don’t really need your desktop, do you? Driven by an 800MHz processor, the BenQ S6 packs a potent punch in its small form. It is a Mobile Internet Device (MID) that offers 512MB memory and 2GB SSD, along...
Paradoxes are fun, especially when ’sex’ is the central theme. Although this ad carries a social message (read ‘use condoms’), the visual conveys just the opposite. Perhaps, the squirt represents the champaigne-filled Stockholm...
Fashion ads, despite their predictability, manage to impress more often than not. Perhaps, it is the potency of the caption. Or the deviation (even if marginal) of the theme from established conventions. Harvey Nichols’ ad belongs to this...
Unconventional advertising methods have tasted great success in recent times. Expanding the list is this ad, a sort of illusion, designed for Nike. Although classified as a billboard, we have strong reasons to believe this medium could create a niche...
Ironically, the consequences of our actions are being borne by animals, which have always played critical roles in the sustenance of their ecosystems. And it is sad that callous humans haven’t stopped inflicting further damage to the...
The Beast
With a name that translates as “clean and pure” and a design that takes inspiration from pristine, flowing water, the Kiyora from Mazda has to be an electric car, right? Wrong! It uses a petrol engine assisted by the company’s...
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