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Cars with better fuel efficiencies are ruling the roost today. And when they can come up with cheeky ads like this one, it just reaffirms their elite status currently. Honda Fit equates fuel guzzlers (read gasoline cars) with hogs feeding ravenously...
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Axe deo and sensuality are never parted. The latest in the pulse-racing series is a naked hottie in white paint sprawled across an ice desert. And a disproportionately sized mountain climber marks his peak with a ’strategically’ placed...
After establishing a winning rapport with buyers across the world, the Eee PC is all set to take its technology to the next level. The trend-setting netbook will receive a touchscreen during the first quarter of next year, supposedly in time for CES...
Wood and technology - quite an unlikely combination, don’t you think? Well, for designers, boundless imagination is a way of life. If looks were to determine the practical appeal of a product, the Woodstation is a sizzler. Embedded, colored lights...
Junkyard electronics can sometimes transform into some of the most exciting gizmos. And for that, a deft-fingered modder has to apply his inherent brilliance. Napes has used a trashed iMac and converted it into an arcade gaming system. To achieve this,...
The Beast
Mazda’s third-generation hatchback - the Mazda3 is apparently debuting at the LA Auto Show. As always, the specs are being kept under wraps, till it actually hits the circuit. For now, we have to be content with a discussion on the smooth...
The Beast
If you have a fetish for eccentric sports cars, the Secma F16 Roadster would be your top choice. With looks that seem inspired partly by karts and partly from regular sports cars, the F16 will instantly trigger varied reactions and...
The Beast
Nissan’s Z might be just around the corner. The famed Nürburgring (where else!) circuit was the testing ground for the revamped Z, which will supposedly recreate the Maxima in the headlight and tail-lamp design. Although the spy caps...
Ads can sometimes throw the audience off-track. Yes, we do prefer intelligence to stupidity, but the whole idea can at times be perceived inaccurately. With the Volkswagen Touareg bandit ad, you’re left wondering if the company is talking about...
Integrating several ideas into one single visual can be a tricky proposition. And, not many get it right. The Acea water instruments ad is a glorious exception. Communicating a social message, the creative blends in seemingly disparate elements, such...
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