The battle of the sexes has begun again. This time, drawing rooms give way to a treacherous-looking landscape and numbers make the difference. Balls of various sizes, handbag stuff, remote-controlled toy cars and cute canines replace the armors and...

Raunchy, obnoxious or ingenious - call it whatever you want. The simple fact, though, is Manix strikes a raw chord with nymphomaniacs and satyromaniacs. For many, condom ads that go overboard with their audacity might not be too palatable, especially...

With the Olympic games shrouded in so much controversy, one does really wonder if we are talking about games or the state of world affairs. The magnum opus has already lost a lot of sheen, thanks to ever-so-dogmatic China. The cynosure has, therefore,...

Guitar Hero hacks are nothing new. However, the modus operandi is what distinguishes the ’smart’ from the ‘clumsy’. For us, the Auto Guitar Hero (AGH1000) hack will certainly rank among the best for its finesse and singularity in execution. The hack...

Technological innovations are sometimes hard to explain. A robot designed in the 1980s hasn’t found its match even after two decades, despite the fact that robotics is evolving at a breath-taking pace. The WABOT-2, a Mozart among humanoids of its era,...

If you are looking for billboard ideas that stand-out from plain-vanilla creations, you have come to the right place. Call it the perfect marriage of creativity, technology and functionality or the first glimpse of better things to come in the ad world,...

Gross is savory! Paradoxical? Apropos the ‘Little India’ creative, it is a case of tongue in cheek (nose, rather!). Creativity can sometimes be too overpowering for the senses, especially when visual delectability is compromised for eccentricity in an...

The ‘13th Street’ is back to haunt you again, this time with a new set of hair-raising creatives. I wouldn’t be surprised to see people throwing-up and flinching at this outlandish morbidity. However, for the doughty ones, this is a visual...

A twist in the tale is always delightful. More so, when it comes from quarters that are traditionally ‘trend-conforming’ rather than ‘trend-setting’. In this case, we are talking about shampoo ads that rarely allow customers to decide if they need a...

What’s all the ado about? Two conceptually identical ads - one ‘pleasurable’ from a chocolate giant and another ‘disturbing’ from an NGO. Contrasting though they are, the similarities are something you just cannot ignore. Call that creative...