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Red is the color of the dragon. And, red represents passion and the fire within; the flaming desire to outrun, outsmart and leave the rest of the world behind. And Leo Burnett has used the power of red to stunning effect. A creative designed for the...
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Employment ads seem to be taking a turn for the banal. This we assert not because they lack creativity, but for a clear case of reprise epidemic. The premise of these ads has been repeated a million times over leading to an overdose of humor that leaves...
Banking firms across the world have always drawn flak for the most trivial of reasons, simply because this sector is subject to the highest customer interaction on a daily basis. Therefore, any commercial that talks about a solution finds an audience,...
Lateral thinking has paid rich dividends more often than not. And not many among you would care to disagree. Certainly not in this case. The concept of laundromats is quite popular in the United States and the only differentiation that a company (here...
The furore against tobacco companies concealing the truth has always baffled me. Nicotine kills and this information is no longer a secret. And, therefore, any attempt to undermine a tobacco company’s propaganda has always sounded farce....
Car brands aren’t the first names that you would associate with a social cause. The connect just seems to be missing. However, BMW turned things around with its Fallon initiative and now, Volvo has jumped on the bandwagon.The global premium car...
From brickbats to accolades, this gadget has seen it all. Since its launch, the iPhone has been a revelation. The concept per se has spawned many lookalikes. The reason - the iPhone has simply been the first ever phone to incorporate every known feature...
Ad mediums have gone the ingenious way these days. While a major chunk of the advertising budget is still allocated for conventional mediums such as TV, Print, etc, firms have begun to experiment with cost-effective (or zero expenditure!) alternatives...
The effectiveness of an ad today is measured in terms of the three Ps - Premise, Pertinence and Presentation. Take one of these elements out and you have an ad that falls flat on its face. However, there are exceptions that often belie conventional...
Whoever said expressions are very powerful couldn’t have been more right. Although the context was different then, the conviction remains as strong as ever; which explains why the Gesture Jam has created quite a buzz around techie circles. The...
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