Jul 3 2008
1664 Lovely bubblesby baronrojo Aeration can put you off if you are fighting to keep fit. However, a higher level of bubble processing can often lead to an irresistible urge to dunk a bottle of booze down your throat. So, Kronenbourg 1664 will have...
Jul 2 2008
The greatest gift of technology, arguably, is ‘mobility for the physically challenged’. We have been witness to a remarkable progress on this front, with automatic wheelchairs being replaced by robotic exoskeletons that are as much a part of one’s...
Jul 2 2008
The most fascinating aspect of design concepts is their ability to encourage healthy debates on practicality. Sometimes, a device as mundane as a thermostat can leave room for creativity, best exemplified by this gorgeous black thermostat interface...
Jul 2 2008
Metaphors work great when the complications are dumped and the theme is simplified for a layman’s consumption. Amnesty International has, time and again, proved why the organization has an impact like no other. TBWA’s creation, undoubtedly,...
Jul 2 2008
Animal visuals have an uncanny tendency to capture your attention. Surprisingly, we have seen very few commercials that leverage the fascination humans have for animals and create gobsmacking ads. For once, SkyTV (in association with Animal Planet, of...
Jul 1 2008
Adventure sport has clearly caught on with the thrill-seeking generation of today. And, it is this trend that adventure equipment manufacturers have tried to cash in on. If sand karting and paragliding have always featured in your ‘must try someday’...
Jul 1 2008
In the chip manufacturing market, ‘speed’ decides who the leader is. Intel, undoubtedly, has always enjoyed the Numero Uno position despite being challenged by numerous chipmakers. Leading the rebel pack is AMD – the black horse. Synonymous with...
Jun 3 2008
We have always presumed that innovation begins where tradition ends; like the overkilled cliche - the old order changeth yielding place to new. And those of you who have unflinchingly bought this theory would see a saber torch at the end of the...
May 29 2008
Trust MTV to come up with the wackiest of creatives. Not that we are complaining, though. However, with MTV, we are, more often than not, lost in a labyrinth of assorted thoughts that we are forced to believe insanity is normal. Yes, we know MTV is...
May 29 2008
Billboards advertising movies are quite rare these days. And even when they make a fleeting appearance, they take creativity to its nadir. Blood, gore and prop cars do not always make the best of ads. Especially, when you are advertising something as...