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When you have an Intel Atom powered UMPC, you don’t really need your desktop, do you? Driven by an 800MHz processor, the BenQ S6 packs a potent punch in its small form. It is a Mobile Internet Device (MID) that offers 512MB memory and 2GB SSD, along...
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Paradoxes are fun, especially when ’sex’ is the central theme. Although this ad carries a social message (read ‘use condoms’), the visual conveys just the opposite. Perhaps, the squirt represents the champaigne-filled Stockholm...
Fashion ads, despite their predictability, manage to impress more often than not. Perhaps, it is the potency of the caption. Or the deviation (even if marginal) of the theme from established conventions. Harvey Nichols’ ad belongs to this...
Unconventional advertising methods have tasted great success in recent times. Expanding the list is this ad, a sort of illusion, designed for Nike. Although classified as a billboard, we have strong reasons to believe this medium could create a niche...
Ironically, the consequences of our actions are being borne by animals, which have always played critical roles in the sustenance of their ecosystems. And it is sad that callous humans haven’t stopped inflicting further damage to the...
The Beast
With a name that translates as “clean and pure” and a design that takes inspiration from pristine, flowing water, the Kiyora from Mazda has to be an electric car, right? Wrong! It uses a petrol engine assisted by the company’s...
Not everybody likes Jazz, and not everybody who likes it really enjoys the music. And Jazz Radio believes the after-effects can be embarrassing. This creative, designed by McCann, exudes intelligence and smart thinking. To go with this, the execution...
Martini - “The Elixir of Quietude” - sometimes can do without James Bond endorsing it, provided the creative is as stunning as this. Ars Thanea, the agency from Poland, has used the four elements - Fire, Earth, Air and Water to build a...
Sometimes, there isn’t much you can add to portability. With the Hang It On hard drive encloser, you get to sling your portable hard drive on the screen and carry it around. Not that it is helpful, ‘coz we’re talking about a sub-5-pound device...
A lucky photographer has caught an Estonia-made Hummer. Well, a replica actually! This Hummer has an all-metal (steel?) skin and doesn’t look half as intimidating as the original brute. However, the intricate sheet metal work makes sure the eyeballs...
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