Reality is always ‘in your face’. A global evil that merits immediate attention is the issue of sexual exploitation, especially with regard to children. From an ‘appeal’ standpoint, ads that communicate socially-relevant issues have been observed to...

Equating cars with life can sound like a paradox for some. Not for auto buffs, though. Toyota has done extremely well in capturing this innvervation and reproducing it on print with the help of Saatchi & Saatchi, France. The imagery used to communicate...

Edgar Allan Poe perfectly summarised the pun-effect when he said, “The goodness of the true pun is in direct ratio to its intolerability.” And when the ‘intolerability’ is with reference to the Pope, the levels are certain to be quite magnified. In...

The latest promotional campaign for the Toyota Prius? Well, not entirely. It does a world of good for the image of the car, but it remains what it is - a spoof. Reminds me of some of the crude ad imitations of the past, albeit with an intelligent touch...

It’s as creative as you can get. Nails connote pain and how do you get rid of them? Get ‘No More Nails’ super glue. The result is a happy crucifixion....no blood, no tears and only bright smiles. A miracle, in the true sense of the word. If an ad is...

Cutting a long story short, ‘White Gold’ is the latest stroke of ingenuity from Goodby, Silverstein & Associates to promote the California Milk Association. The campaign takes you on a grandiose, visually brilliant trail of White Gold’s transformation...

With technology, one can only look ahead. Evolution is now an established norm and nothing better exemplifies this fact than Oxford Ultrafast Group’s latest feat. The Group’s scientists have achieved the rare honor of generating the world’s shortest...

Lego bricks have the innate quality of taking you on a nostalgic trip - a drive back to childhood. A glimpse at these plastic brick marvels will tell you why. For a brief moment, I did visualize myself sitting down and replicating some of these. One...

Authenticity and old world classicism will certainly take a beating. And Bob Dylan wouldn’t be too happy about it. However, when there is a built-in synthesizer in your guitar, you have no reason to complain, do you? A band called Guitar Zeroes have...

Technology is evolving at a feverish pace. If you do not wish to be left behind in the stone age, you definitely need a lightning quick RAM for your PC. A 4GB DDR2 is precisely what the doctor prescribed and OCZ takes the honor for introducing the...