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Women as shoe brushes:Skin doesn't sell always
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In an era of intelligent consumerism, it is weird that admakers stick to an old formula. Using women as the ‘pull factor’ may be a tempting idea, but it doesn’t guarantee an audience these days. Sexy but not skimpily clad, the pretty...
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Vijay
Oct 4 2008
Kota,
India
Alpheus,skin doesn’t sell everytime,but the impact always remains,size doesn’t matter.
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Of course not Vijay, I am sure this creative has zero impact. It lacks creative appeal and like I said, the models here just fill the theme. Having said that, perspectives vary and therefore, I completely respect what you feel about this ad.
This ad is crap! I totally agree with you.
And you can’t even call it a creative, cos it isn’t! It’s just an advertisement, a pathetic one at that. Competition in the world of advertising is tremendous. These guys have just served their head on a platter!
And you can’t even call it a creative, cos it isn’t! It’s just an advertisement, a pathetic one at that. Competition in the world of advertising is tremendous. These guys have just served their head on a platter!
Hi Ramesh...I am saying skin doesnt have to sell always. The context in which it is used matters a lot. In this case, it simply doesn’t blend with the theme.
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